

Innovative and effective training can put the sales professional 2 or 3 steps ahead of the competition, and provide the path to attaining professional and personal goals. The Sandler Sales Institute is committed to offering you that powerful training through its public and private training programs.
What Makes Sandler Different From Other Sales Training Programs?
Fundamentally, it is the belief that an effective selling system, complete with the necessary sales skills, cannot be taught in a seminar. Most people (especially executives who've purchased these sales / motivational seminars) would agree. Psychologists have proven that people forget most of what they learn at a seminar within 48 hours! Sure, people feel good during, and immediately after, they attend a conventional sales seminar. They may even remember a couple motivational "one-liners" and exhibit a spike in activity for a week or two. But before long, they revert back to their original sales habits ... and a few weeks later, it's almost as if the seminar had never happened.
There's a world of difference between this "quick-fix" training and the reinforcement training we provide. Real growth and behavioral change takes place only with repetition and reinforcement. Effective reinforcement training takes time - certainly more than a day or two! And it requires committed trainers to help people make significant changes in their lives.
Why Choose Sandler?
Frankly, maybe you shouldn't.
It is true that the Sandler Sales Institute has been rated the top Sales Management Training Program by Entrepreneur Magazine five times. It is also true that the Sandler Selling System has helped tens of thousands of sales professionals in the US and around the world radically change their lives, both professionally and personally.
But.... the Sandler Sales Institute, and the training programs we offer, are not for everybody. For those who are satisifed with where they are, there is not much we can do for them. Similarly, for those who genuinely do want to perform at a higher level, but are not committed to making substantive changes in their professional lives, the Sandler Sales Institute is probably not a good fit. Real change is DIFFICULT and will cause discomfort, maybe even pain, while the change process is underway. And such a process can be too much for someone who isn't willing to take the risks and endure the discomfort that true change entails.
From our training facility in Tysons Corner, we provide professional coaching and unique sales & sales management assessment & training solutions to the challanges faced by salespeople, sales managers, business owners and other professionals who must build a client base for their services.
We invite you to explore our site and learn about our programs. We think you'll find that the Sandler Selling System is a non-traditional sales training - and we hope you'll take the first steps to finding out how it can work for you.
"Things do not happen. Things are made to happen."
- John F. Kennedy